Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Here you will find all the latest news about our online marketplace, with timely stories about how to get the most out of your selling online and effectively manage your online shop.

Early 2018 Marketing Initiatives

 

The positive outcomes from last year’s campaigns have helped us identify some strategies and channels that effectively reach new audiences. This year, we’re continuing to reach a wider audience through our increased marketing efforts. As we continue to promote items in different categories, Bonanza is gaining awareness as the go-to shopping place for everything our amazing sellers have to offer.

Facebook ads

As the world’s largest social network, Facebook has proven to be a great channel for us to reach large audiences of new users. We’re able to target groups with demographics and interests in common, which makes our messaging much more personal to the users viewing our ads. Jerseys and team memorabilia are two categories that account for a high number of sales on Bonanza. With this in mind, we’re spending January promoting football jerseys, apparel and other assorted paraphernalia to fans of the football teams in the playoffs.

Pinterest ads

Of the four new marketing channels we explored last year, Pinterest yielded the highest number of sales. Since we love sales as much as our sellers do, we’ve opted to run ongoing campaigns on Pinterest that align with shopping holidays and seasonal buying trends. We started the... (continued)


2017 Holiday Advertising Recap

 

Last fall, Bonanza introduced a series of holiday advertising campaigns geared toward buyers. These campaigns were the first step in our 2018 marketing plan, which seeks to drive more buyers to Bonanza and increase brand awareness. Now that these campaigns have wrapped up, we wanted to share some of the results and highlights with you.

 

Every month, Pinterest brings thousands of visitors and drives hundreds of sales on Bonanza. In order to to reach this already engaged audience, we ran promoted pins for holiday themed items during the peak shopping season. The promoted pins reached nearly 1 million Pinterest users and were re-pinned over 300 times. By re-engaging past Bonanza users, we experienced a high conversion rate of over 10%, which is nearly five times higher than the industry average.

 
 

In 2017, Facebook drove nearly 1 million new users to Bonanza and accounted for almost 3,000 sales. We wanted to reach an even wider audience, so we decided to run two campaigns advertising women’s fashion items. The two campaigns reached nearly 50,000 unique users and increased Facebook’s last click conversion rate by over 3,000%. The last click conversion rate represents the impact of using Facebook to... (continued)


Handling Post-Holiday Returns

‘Tis the season for returns

The holidays are over and a new year is upon us. As melancholy as it is to see shriveled Christmas trees waiting on neighborhood sidewalks for Boy Scouts to pick them up, we can’t help feeling a sense of optimistic excitement about what 2018 has in store. However, it can be hard to keep that “New year, new me” mentality when you’re visited by the ghosts of customers past. Item returns are a fairly common occurrence for ecommerce businesses — 30% of online purchases are returned, and that number tends to skyrocket after the holiday season.

Bonanza is home to over 40,000 sellers, each with unique business needs and individual policies. There’s no “one size fits all” returns process at Bonanza because we want you to have the option to handle returns in a way that works best for your business. However, there are three major steps to processing a return on Bonanza, each customizable to your business model.

Step 1: Receiving the returned item

Your item has gone on a grand adventure, traveling far and wide across many magical lands, only to discover it must make the long journey home to return back to... (continued)


The 2017 Seller Survey is live! We need your feedback

Happy New Year, Bonanzlers!

We hope you had a great holiday season and are excited to see what 2018 has in store. We can't believe another year has gone by and Bonanza is turning 10 this year! We've got tons of fantastic features and terrific tools in the pipeline for 2018, but as a seller-focused marketplace, we want to hear what you'd like to see at Bonanza in 2018.

We want to hear from you...

Our annual Bonanza Seller Survey is now open, and we’d love to get your feedback. We'll use your input to guide our product development efforts over the coming year. 

Each year, members of the Bonanza Team read every response (yes, every response!) and we then use the survey results to prioritize new features and other changes over the coming year. This is your chance to have a big impact on the future of Bonanza as a selling platform! Your opinion is very important to us. This survey is less than 20 questions long and should take no more than 10 minutes. Thank you so much for continuing to build your business on Bonanza. We are committed to making this your favorite place to... (continued)


Announcing the Bonanza Sellers Android app

The Android app is back

Back in September, we announced that the Bonanza Sellers iPhone app (2.0) had officially launched. This announcement received oohs and aahs, excited exclamations, and overall fanfare. But many of you followed up your support of the new iPhone app with questions of when our Android app would be ready. We promised you an Android app by year's end, and I'm happy to report that we have delivered on that promise. That's right y'all - the Android app (2.0) is here! You can download it from your mobile phone's App store right now.

App Dashboard

Orders and listings

You can manage your orders through the Bonanza Sellers app. Simply tap the "Orders" tab in the navigation menu on the bottom of your screen. Here's where you can see your recent orders. Clicking on an order will provide the order summary, including total price and shipping information. Click the back arrow to return to the Orders tab at any time. 

You can also manage your listings through the Bonanza Sellers app. To do so, tap the "Listings" tab in the navigation menu on the bottom of your screen. All of your listings are stored here. You... (continued)


Providing Superior Service

Service with a Smile

As an independent business, providing excellent customer service is not an option - it’s a necessity. According to a recent survey, 3 in 5 Americans (59%) would try a new brand or company for a better service experience. This means that if you place customer service as a top priority for your business, you stand to gain all the customers that your competitors lost by providing an inferior experience.

Elements of a Stellar Customer Experience

In order to provide the best experience possible for your customers, we’ve identified three major areas to focus on. When done well, these elements can lead to a booming and loyal following of repeat customers and a positive online presence that is attractive to potential buyers. When ignored, these elements can end in disaster for your business.

Transparency

One of the most important things in providing a great experience for your customers is being upfront and honest from beginning to end. Customers want to feel like they’re buying from a reliable company, so transparency will build a level of trust between you and the customer, and they will be more likely to shop with you again.

There are many ways to... (continued)


Shipping During the Holidays

Wait a Minute, Mr. Postman

When you first start selling online, shipping is often a daunting task. Great item photos edited to perfection? Got it. Lengthy descriptions and a nice logo? Nailed it. But the shipping and fulfilment process? Please send help!

Add the whirlwind of holiday shopping and these anxious feelings multiply. However, shipping doesn’t have to be intimidating - if you have a plan of attack before the rush begins, it should be smooth sailing for you and your business.

“Order By” Deadline

The most important thing to communicate to potential buyers during the holidays is your “order by” deadline. This is the last date a buyer can purchase an item in order to guarantee delivery by the holidays. For example, if your package will take a maximum of 10 days to be delivered, your “order by” deadline might be December 14th to receive the item by Christmas Eve. Give yourself plenty of time when setting this deadline. If it takes you a few days to package the item and get it to the post office, factor that into your deadline. Make sure you look at the estimated shipping times for different mail carriers, as they may... (continued)


Turn Up the Traffic

Get pa-rum-pum-pum-pumped 

Don your cozy sweaters and fleece-lined beanies. Out with the pumpkin spice lattes, in with the peppermint mochas. Start making small talk with your coworkers about daylight savings and the negative impact it has on your sleep cycle. It's THE HOLIDAY SEASON, so whoop-dee-do and hickory-dock, have we got some news for you.

This holiday season, we are smiling like the Grinch after his heart grows three sizes. That's because it's time to announce some major updates to our TurboTraffic tool. Record scratch. "Wait a sec. What even is TurboTraffic?" 

 

TurboWhat?

TurboTraffic is a unique Bonanza program that helps increase shopper traffic to sellers. It works together with our advertising program, using the ad platforms you've selected to get maximum exposure for your store and listings. Platinum and Titan members enjoy the benefits of TurboTraffic as a perk of their membership plan, but that doesn’t mean that others can’t also reap the rewards! We offer individual TurboTraffic packs available to all sellers for $24.95 per pack.

Does this thing work? Show me see the stats.

Bonanza HQ is full of detail-oriented folks who love to nerd out about data. We’ve analyzed the sales numbers... (continued)


Introducing the Webstore Broadcaster

Advertise your Webstore items

There are tons of great reasons to own a Bonanza Webstore, like no selling fees, free listings, and the freedom to build your own online brand. However, generating your own traffic can be a challenge, and while advertising campaigns are very effective, they can be time-consuming to create and manage. Because of these potential road blocks to seller success, we've been working hard to build a new feature that makes advertising your Webstore products possible with just a few clicks.

Introducing the Webstore Broadcaster

The Webstore Broadcaster allows you to publish your Webstore listings on Google Shopping without an in-depth understanding of the complexities Google’s advertising platform has. From account management to advertising optimization, we're using our deep well of ecommerce conversion data (collected from the millions of Bonanza sales made via Google Shopping) to create and manage top-quality product feeds on your behalf, getting you the most bang for your buck.

With the holidays coming up, now is the perfect time to double your online exposure. 20% of yearly sales across all retail industries happen during the holiday season. Don't miss out on these shoppers.

How do I use the Webstore Broadcaster?

You must have an... (continued)


Meet RustyRed's

Hello, Bonanzlers! Most of you are familiar with our Seller Spotlight Series, where we interview sellers and provide educational and inspirational details about their journey with Bonanza. You can submit your interest in being selected for a Seller Spotlight feature here.

But did you know that you can also redeem tokens to receive a dedicated blog post about you and your booth? That's right - an entire blog post dedicated to learning about you and advertising a few of your favorite items! If you want to learn more about this reward or how else to spend your hard earned tokens, check out this list of token rewards.

Meet the Founder

RustyRed's was founded in 2006, when Linda began selling items on eBay. Four years later, she was having a conversation with a friend about the TV show Bonanza. To settle their question, they searched for "Bonanza" on Google, and the rest was history. Linda's first impression of Bonanza? "I liked everything about Bonanza. It had such a friendly, family vibe, and it was fun meeting new selling friends who were eager to help me get started."

When asked what advice she has for new sellers, Linda said "If I could tell... (continued)


Seller Spotlight: Autumn Offerings

Hello, Bonanzlers! I’m here to share a spooky Seller Spotlight for the month of October. Some of you might be wondering, "What's a Seller Spotlight?" or "Hey, that's pretty neat! I'd love to be a part of that... but how?" Read on to find the answers to those questions and more.

How does this work?

Each month, we’ll be interviewing a Bonanza seller to learn how their business started, what makes them tick, and what advice they have for other sellers. We'll share our findings here on the blog. We hope these blog posts will be educational and inspirational to our sellers.

Awesome! How do I get selected for a Seller Spotlight?

If you’re interested in being selected for a Seller Spotlight, you can fill out this form. Please note that submitting your name for consideration does not guarantee you will be selected for a spotlight.

Does this take the place of the “Dedicated Blog Post” we can purchase with our tokens?

Nope! Our goal with these Seller Spotlights is to encourage the Bonanza community to engage with each other in a new way. If you save 40,000 tokens, you can still redeem them for a blog post specific... (continued)


Exciting New Advertising Initiatives

The holidays are fast approaching and here at Bonanza, we’re gearing up for the best season ever. Our team is always looking for opportunities to bring more shopping traffic to Bonanza, and we've been exploring new ways to advertise that will get results. We’re excited to announce that we’re launching several new advertising initiatives this season in coordination with our broadcaster fee adjustments (further details on that should be in your inbox). These include ad campaigns on Facebook and Pinterest and partnerships with PureWow and Cool Mom Picks.

So why did we choose these platforms? High user engagement and the opportunity to build brand awareness for Bonanza! The average Facebook user logs in eight times a day, and almost 95% of Pinterest users visit to make or plan a future purchase. Investing in advertising on these social media channels helps us find new shoppers on the platforms that they use most, and allows us to use special targeting to show them the Bonanza items we know they’ll love. Even better, a strong social media presence means that more shoppers will recognize Bonanza as a great place to shop, and return to our site the next time they’re looking for that... (continued)


The Bonanza Sellers App is Back

Introducing: the Bonanza Sellers iPhone app

Hello, Bonanzlers. We hope you were sitting down when you received this email. Pop the champagne (or sparkling cider) and start listening to "Walking on Sunshine" on repeat. The Bonanza Sellers iPhone app (2.0) is officially here! We listened to your feedback and have been hard at work improving this app to fit your needs. We are excited to walk you through the main features of this app and show you just how beneficial it can be to your online business.

App Dashboard

Orders

You can manage your orders through the Bonanza Sellers app. Simply tap the "Orders" tab in the navigation menu on the bottom of your screen. Here's where you can see your recent orders. Clicking on an order will provide the order summary, including total price and shipping information. Click the back arrow to return to the Orders tab at any time. 

Listings

You can also manage your listings through the Bonanza Sellers app. To do so, tap the "Listings" tab in the navigation menu on the bottom of your screen. All of your listings are stored here. You can see elements like title and price here. If you have many... (continued)


Resources for Sellers in Stormy Weather

There have been multiple storms in the southern United States recently that have left destruction and devastation in their paths. Many Bonanza sellers have been impacted by these storms, so first and foremost we'd like to extend our condolences to those struggling throughout this time. Our thoughts are with you and we are hoping for safety for you and your loved ones.  

We'd also like to offer some resources for sellers who understandably might not be able to keep up with their booths for the time being. There are many options available for you: 

Place your booth on vacation. 

If you'd like your booth to be temporarily offline, Bonanza offers a "Vacation mode" feature that will automatically set all listings to "Reserved" status while you are unavailable to fulfill orders. Visit your Booth settings from the Selling dropdown in the upper lefthand corner of any page and set "Booth currently on vacation" to "Yes." You can leave an optional note to buyers who visit your booth while it is on vacation mode. Be sure to save your changes. All items will be set to "Reserved" status.

Place a hold on specific item listings.

When viewing a listing while logged into... (continued)


Shipping Label Payment Updates

Here is a handy flow chart of how postage will be credited or charged. From USPS to Stamps.com, from Stamps.com to Bonanza, from Bonanza to you.

Automated Package Verification

As of August 2017, USPS is implementing a new Automated Package Verification (APV) system. This system automatically verifies whether the correct amount was paid for postage. This change is a mandatory change driven by USPS. You're not required to purchase postage through Bonanza, but any packages shipped through USPS will be subject to the APV system.

Why did USPS switch to this APV system?

The APV automatically verifies whether postage has been underpaid or overpaid by a sender. In the past, if a seller underpaid for postage, the remaining balance was charged to the recipient upon delivery or the package would be returned to the sender, neither of which is a good customer experience. If a sender overpaid for postage, the extra money would be kept by USPS. With the APV system, packages with insufficient postage will be delivered, and the postage due will be deducted from the sender, resulting in fewer delays for order deliveries. Any overpayment is credited back into the sender, saving you money.

How does it work?

... (continued)


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