Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Here you will find all the latest news about our online marketplace, with timely stories about how to get the most out of your selling online and effectively manage your online shop.

Ask Bonanza's CEO Anything

Bonanza's Anniversary is around the corner

Mark your calendars. Bonanza's 9th Anniversary is coming up! We'll be celebrating from June 19th to June 25th, and we've got tons of giveaways, discounts, and new features lined up to surprise you, our loyal sellers.

As many of you might recall, last year we featured an interview with our very own Bill Harding during our last anniversary celebration. This year, we thought it would be cool for you to ask Bill all the burning questions on your mind. So, we'll be interviewing Bill using questions from sellers like you! Click the button below to submit your questions to Bill. The deadline to submit questions is Friday, June 2nd.


Yearly Sales Report Feature

Hello everyone, and happy May! The weather here at Bonanza HQ is alternating between gleaming sunshine and torrential downpours, often with some overlap between the two. As you might imagine, this leads to some pretty spectacular rainbows, and these rainbows have left us feeling inspired. I'm excited to announce a new feature being released on Bonanza today: the Yearly Sales Report. 

What is it?

The yearly sales report shows your total Bonanza sales for a given calendar year. You can view current year-to-date sales for 2017, or complete sales from a previous calendar year. 

Why did you make this?

You asked, we answered! This was a highly requested feature by sellers, since it makes managing revenue and spending on Bonanza much easier.

How does it work?

The "Total Sales & Revenue" section of the report offers a summary of the report. It includes an at-a-glance look at the following totals:

  • Sales. This count includes all offers made during the calendar year. This includes orders that were refunded or cancelled.
  • Revenue. This is the total amount earned from Bonanza sales during the calendar year.
  • Final value fees. This is the total amount of final value fees you paid to Bonanza during... (continued)


Seller Spotlight: Once Again

Some of you might remember the Seller Spotlights we featured on the blog during our Anniversary week celebration in 2016. We received a lot of great feedback from the Bonanza community about these spotlights, so we’ve decided to make these a monthly affair.

How does this work?

Each month, we’ll be interviewing a Bonanza seller to learn how their business started, what makes them tick, and what advice they have for other sellers. We'll share our findings here on the blog. We hope these blog posts will be educational and inspirational to our sellers.

Awesome! How do I get selected for a Seller Spotlight?

If you’re interested in being selected for a Seller Spotlight, you can fill out this form. Please note that submitting your name for consideration does not guarantee you will be selected for a spotlight.

Does this take the place of the “Dedicated Blog Post” we can purchase with our tokens?

Nope! Our goal with these Seller Spotlights is to encourage the Bonanza community to engage with each other in a new way. If you save 40,000 tokens, you can still redeem them for a blog post specific to your booth.

I have other questions about... (continued)


Spring Wonderland

 

Deck the halls! It’s been a jolly first quarter for Bonanza sellers, with average GMV per seller matching the recently ended holiday season. The focus of our business now becomes how to steer this sleigh ride through Q3, so we hit the next holiday season in stride. To this end, I’m delighted to announce our "Spring Wonderland" program, which launches today!

 

 

 

The idea behind the program is actually pretty simple. Compare our sellers’ typical conversion rate last April (red) vs. December (blue):

 

 

The difference is stark, and the implication clear. If we could bottle up that December magic and uncork it in April, we could have a very merry little Spring indeed.

 

With this context, the question for our product team became “what exactly makes December so special for sales?” There are the obvious reasons, like "seasonal discounts" and "more time indoors." These we can't translate to the current season.

 

The holiday spirit? That we can bring to April. So we have. For sellers randomly selected to participate in our Spring Wonderland beta, this year's holiday magic arrives 8 months early. In the program, we let it snow -- you watch sales... (continued)


Blog Spotlight Series: Cannivator

Some of you might remember the Seller Spotlights we featured on the blog during our Anniversary week celebration. We received a lot of great feedback from the Bonanza community about these spotlights, so we’ve decided to make these a monthly affair.

How does this work?

Each month, we’ll be interviewing a Bonanza seller to learn how their business started, what makes them tick, and what advice they have for other sellers. We'll share our findings here on the blog. We hope these blog posts will be educational and inspirational to our sellers.

Awesome! How do I get selected for a Seller Spotlight?

If you’re interested in being selected for a Seller Spotlight, you can fill out this form. Please note that submitting your name for consideration does not guarantee you will be selected for a spotlight.

Does this take the place of the “Dedicated Blog Post” we can purchase with our tokens?

Nope! Our goal with these Seller Spotlights is to encourage the Bonanza community to engage with each other in a new way. If you save 40,000 tokens, you can still redeem them for a blog post specific to your booth.

I have other questions about this. Who... (continued)


The A-Z Guide to Selling on Bonanza

CliffsNotes: Bonanza Edition

Things are looking gloomy around Bonanza HQ these days. This winter marks the coldest in Seattle in over 30 years. February saw nearly 9 inches of rain. And worst of all, our favorite lunch spot just went out of business.

But things aren't all bad. That giraffe in New York is about to have its baby, seemingly unfazed by the millions of peeping Toms normal people watching via live stream. Daylight saving time is in effect, giving us an extra hour of light in the evenings. And we're bustin' in on the scene with the help article to end all help articles:

The A-Z Guide to Selling on Bonanza

Why create something like this?

Providing actionable content that makes selling online easy is our jam. Don't believe us? Check out our Seller Success Series, which is constantly being updated with helpful tips and tricks.

At the same time, we realize that there's not always time to browse through help articles and sometimes you're simply in need of a quick answer. Or, you might need clarification about a basic function of the site, like billing cycles or building hand-picked lists. So we gathered information about the most... (continued)


Blog Spotlight Series: Elf Works Lane

Some of you might remember the Seller Spotlights we featured on the blog during our Anniversary week celebration. We received a lot of great feedback from the Bonanza community about these spotlights, so we’ve decided to make these a monthly affair.

How does this work?

Each month, we’ll be interviewing a Bonanza seller to learn how their business started, what makes them tick, and what advice they have for other sellers. We'll share our findings here on the blog. We hope these blog posts will be educational and inspirational to our sellers.

Awesome! How do I get selected for a Seller Spotlight?

If you’re interested in being selected for a Seller Spotlight, you can fill out this form. Please note that submitting your name for consideration does not guarantee you will be selected for a spotlight.

Does this take the place of the “Dedicated Blog Post” we can purchase with our tokens?

Nope! Our goal with these Seller Spotlights is to encourage the Bonanza community to engage with each other in a new way. If you save 40,000 tokens, you can still redeem them for a blog post specific to your booth.

I have other questions about this. Who... (continued)


Seller Survey 2016 Results

The results are in! First and foremost, we'd like to extend a massive THANK YOU to everyone who participated in the 2016 Annual Seller Survey. It's important to Bonanza that we are constantly improving, and your valuable feedback makes it that much easier to figure out what we're doing well and what we can do better. So, what did our community of Bonanzlers have to say? 

Our Superlative: Most Recommended

How we feel when you say nice things about us.

Over 78% of you responded that you would be likely to recommend Bonanza to a friend - how exciting! We love that so many of you are having a positive experience. Considering that over half of our sellers are also selling on other sites like eBay, Amazon, and Etsy, it means a lot to us that we are providing an effective marketplace to the majority of our sellers.

Bonanza's hidden gems

There were a few features that many sellers requested that already exist on the site. We wanted to take a moment to share some information about these highly requested features currently at your disposal:

Accepting OBO Offers

To change your settings to allow buyers to negotiate and make offers,... (continued)


2016 in Review, Annual Survey Online

As we prepare to close the books on 2016, I wanted to impart a few thoughts on what we learned from the past year of running Bonanza.

It was another promising year of growth for our sellers. The average Bonanza seller nows earns 164% more than three years ago. It was also an encouraging year for our company. We doubled office space yet again; this time we've grown all the way to an office with a view of local Mt. Rainier:

Dramatic re-enactment of our actual office view

With 25 million items listed and our sales per seller setting new highs each month, we feel immense optimism about what we will accomplish in the coming year.

More depth on the high points of 2016 (plus sneak peek at 2017) follows...

Seller Traffic on the Rise

Our 2016 roadmap for sellers started and ended with initiatives to drive more buyer traffic to booths. We made inroads into this goal on several fronts.

Our calling card has always been our top-flight integration with buyer channels in general, and Google Shopping in particular. Back in 2008 we were the first marketplace to be connected to Google Base (precursor to Google Shopping), and maintaining... (continued)


Blog Spotlight Series: Flea Assassin

Some of you might remember the Seller Spotlights we featured on the blog during our Anniversary week celebration. We received a lot of great feedback from the Bonanza community about these spotlights, so we’ve decided to make these a monthly affair.

How does this work?

Each month, we’ll be interviewing a Bonanza seller to learn how their business started, what makes them tick, and what advice they have for other sellers. We'll share our findings here on the blog. We hope these blog posts will be educational and inspirational to our sellers.

Awesome! How do I get selected for a Seller Spotlight?

If you’re interested in being selected for a Seller Spotlight, you can fill out this form. Please note that submitting your name for consideration does not guarantee you will be selected for a spotlight.

Does this take the place of the “Dedicated Blog Post” we can purchase with our tokens?

Nope! Our goal with these Seller Spotlights is to encourage the Bonanza community to engage with each other in a new way. If you save 40,000 tokens, you can still redeem them for a blog post specific to your booth.

I have other questions about this. Who... (continued)


Deck the Halls with Bonanza Merch

Our Bonz Merch booth is organized neatly at Bonanza HQ.

It's the most wonderful time of the year! The holiday season is a time for showing your friends and loved ones how much you appreciate having them in your life. This holiday season, give the gift of Bonanza swag. We've got something for everyone, all available in our Bonanza Merchandise booth. If you love selling on Bonanza, get something that lets you shout it from the rooftops. Check out our favorite apparel items below:

For keeping warm when it's cold outside:
The Beanie

The beanie has long been a staple of the "hipster" wardrobe, and since Bonanza HQ is in Seattle, we thought it was only appropriate to appeal to the hipster's sense of style. Luckily, you don't have to be a hipster to find this beanie design both visually appealing and useful. This hat, featuring Bonanza's signature green color, will keep your head and ears warm while looking stylish.

Price: $20.00

 
For curling up by the fire and all things cozy:
The Hoodie

Cold winter weather gives you an excuse to cuddle up on the couch and stay inside. Reading books, watching movies, and... (continued)


Tis the Season for Turbo Traffic

‘Twas the week of Thanksgiving and all through the land,

Bonanza sellers were concocting a plan.

Black Friday was coming, Cyber Monday after that,

and everyone was hoping their sales wouldn’t fall flat.

“Should we slash our prices?” they wondered, “Offer free shipping all day? 

Surely there’s got to be a better way.”

As Black Friday and Cyber Monday quickly approach, there are many ways to set your Bonanza booth up for success. Discounting your items and offering special shipping deals are two great ways to encourage buyers to shop with you. But those tactics are used by many online sellers, and may not help you stand out from the crowd. However, Bonanza has a secret trick up its sleeve (don’t worry, it’s not a never-ending handkerchief). It’s TurboTraffic!

Hold on a second. I’ve heard about TurboTraffic, but I don’t really know what it is.

Well, imaginary voice in my head, I’m glad you asked. TurboTraffic is a unique Bonanza program that helps increase shopper traffic to our sellers. It works together with our advertising program, using the ad platforms you've selected to get maximum exposure for your store and listings.

Check it out - your TurboTraffic days... (continued)


Seller Success: Growth is Constant

Hi everyone! Grace here, excited to talk to you all about some cool new tricks for bettering yourself (and possibly making money in the process).

At Bonanza, part of what makes us unique among marketplaces is that we are highly focused on the needs of our sellers. Much of Bonanza’s success over the past several years is thanks to the sellers - both old and new - that make up the Bonanza community. In return, we aim to support that community by designing tools, creating content, and updating features that make selling online a breeze.

One of Bonanza’s core values is that growth is constant. We recognize that we don’t know it all but we are committed to making a better version of ourselves every day. In keeping with that mindset, I’d like to share with you some ways that Bonanza sellers can be even more successful.

Get to Know Your Community

You might be reading this and thinking to yourself, “Sure, there are some pretty active sellers on the site. But I’m still new to Bonanza - surely you’re not talking to me.” You’ll be happy to hear that yes, I amin fact talking to you! Everyone was... (continued)


Did you miss out on our Holiday Workshop?

Don't worry! The Holiday Workshop is still available.

Did you sign up late for Bonanza's Holiday Workshop and miss out on the first few emails? Or - do you have FOMO (fear of missing out) about not signing up for the email series at all? Do you want to increase your sales this holiday season?

If you answered yes to any of those questions, you can still check out our Holiday Workshop articles. They are up on the site and are available for perusing to your heart's content. Here's a brief TL;DR rundown of each article. 

Part 1: Managing Your Brand

Key Takeaways

There are three main places to let your brand shine through your Bonanza booth. Use these locations to maintain a unified brand:

  • Your booth banner
  • Your profile
  • Your item listings

You can also control virtually every aspect of your online brand if you open up a Webstore. You will have a personalized domain, customized sorting options, and plenty more perks.

 

Part 2: Perfecting Your Item Images

Key Takeaways

Online selling can be trickier than in-person retail because buyers can't physically see your item before they purchase it. But providing amazing, high-quality... (continued)


Introducing: Bonanza's Global Shipping Service

At Bonanza, instead of just sleeping like regular humans, we dream about all of the fancy tricks we can do to make the lives of our sellers (and buyers) easier. We also dream about Swedish Fish, red Starburst, cats with weird haircuts, pugs, and taking over the world.

 

Re: Taking Over the World

The obvious first step toward taking over the world is to make international shipping seamless and affordable. With this in mind, we’ve partnered with Pitney Bowes to develop a Global Shipping Service. Our goal here is to help our sellers reach more buyers (and make more sales) by expanding their selling opportunities to more than 100 countries around the world.

 

What’s a Global Shipping Service?

The Global Shipping Service (or GSS to those of us in the know) makes shipping and tracking items to global online shoppers as easy as pie. All costs are calculated upfront, including duties, taxes and shipping fees. These fees are guaranteed in real-time at the checkout by Pitney Bowes, thus eliminating all unforeseen shipping and importation costs: there will never be any surprises for sellers or buyers when items are delivered.

 

How Do I Sign up for... (continued)


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